About Us


We have the expertise to meet all of your goals.

With over 100 years of experience, Sole Choice has succeeded at understanding the needs of the industry and creating quality products to serve the shoelace and shoe care industry.

Sole Choice provides our customers with a fresh perspective and forward thinking, while relying on our rich history and experience. Our company merges decades of experience and skill with modern, practical solutions for a variety of markets and industries. We are proud of the fact that our textile products are made in the USA. We at Sole Choice take pride in our spirit of innovation to gain insights into emerging industry standards. By combining extensive product research with the communicated needs of our customers, we are able to present a truly customized and gainful strategy.


Sole Choice pursues a collaborative effort and models this approach, beginning with our senior leadership, throughout our company. Our Board of Directors establishes the overall strategies for our company, while day to day operations are spearheaded by our Executive Directors. It is the joint efforts of our team of professionals that allow effective service to our local, national, and international customers. Our team is your Sole Choice for quality, efficiency and delivery…all vital characteristics of any dependable supply chain.


Numbers Speak For Themselves

Trips to the Moon and back with laces produced every year.
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Production Machines
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Utilizing extensive marketing and product research, we present out customer with new ways of thinking about product development and selection. We offer our expertise, but do not limit the development or procurement process just to what we know. We realize that market and production demands are ever evolving, making every customer’s needs and/or styles different. We welcome challenges, as well as opportunities to collaborate with designers to bring product concepts to reality. We aim to empower our customers. What we promise is hard work, forward thinking, and the kind of dedication and performance that inevitably lead to a promising partnership.